Young Named "Web-to-Print" Expert by PODi
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He will present a case study featuring a Silver Spring, Maryland-based software developer that sells point-of-sale software to the restaurant industry exclusively through independent resellers. Young said that MSP's clients offer resellers a co-op direct mail program to help promote their respective businesses. "The resellers can co-brand the materials with their logos, as well as customize text and personalize the materials with the recipient's name and the name of the business."
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