Direct Mail: Finding Lift in Your Data
One company specializing in the non-profit market, Savannah, Georgia-based The Kennickel Group, did a deep dive into the data of The Citadel's donor database and used the insights gained and VDP to increase membership more in 60 days than it would normally increase in a year. And Fenske Media (see sidebar) has had great success with ZIP+4 socio-geodemographic data.
- Companies:
- Eastman Kodak Co.
Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.