Direct Mail: Finding Lift in Your Data
The common thread is taking what you already know and what you can learn by appending additional available data to that, and using the result to inform how you converse with your many customer constituencies. That will provide differentiation for your clients.
About the Author:
Pat McGrew, EDP, is the data-driven communication evangelist at Kodak. She can be reached at Pat.McGrew@kodak.com. Follow her on Twitter @PatMcGrew, and read her blog posts at http://growyourbiz.kodak.com.
- Companies:
- Eastman Kodak Co.
Pat McGrew, M-EDP, CMP is the Director and Evangelist for the Production Workflow Service at InfoTrends. As an analyst and industry educator, McGrew works with InfoTrends customers and its clients to promote workflow effectiveness. She also has a background in data-driven customer communication, and production printing with offset, inkjet, and toner. Co-author of eight industry books, editor of "A Guide to the Electronic Document Body of Knowledge," and regular writer in the industry trade press, McGrew won the 2014 #GirlsWhoPrint Girlie Award for her dedication to education and communication in the industry, and the 2016 Brian Platte Lifetime Achievement Award from Xplor International. Find Pat on Twitter as @PatMcGrew and LinkedIn.