Direct Mail

The COVID-19 crisis posed unique and complex challenges for marketers. Even as the nation heads into, hopefully, a brighter future, memories of 2020 remain fresh. “Our agency was hit hard from April through June, especially with business-to-business clients,” recalled Mike Gunderson, CEO and founder of Respond Fast, and president of Gunderson Direct...

IWCO Direct, a leading provider of data-driven direct marketing solutions, announced a new strategic plan that features the largest investment in the history of the 52-year-old company. The investment of approximately $50 million will accelerate IWCO Direct’s evolution as a...

For Print+Promo Marketing’s 2021 State of the Industry report, we set out to learn more about the central issues currently affecting the print and promotional products industry, and find answers to questions like: Which vertical markets are poised for recovery and how does that impact the products distributors sell…

Amazon.com is great at tackling new lines of business. The path from online bookseller to one of the world’s most valuable companies was forged through its entry into music, video, cloud computing, advertising and groceries. And yet for all of Amazon’s rich data, deep pockets and top-tier talent, it's making rookie mistakes in...

While we were on summer vacation, the ugly state of politics brought the USPS to the top of the news cycle. Maybe that’s a good thing...

Social distancing and shifting to working from home have presented brands with a novel challenge: "online fatigue." While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict...

Print+Promo remains committed to providing the best news and resources we can for you during these unprecedented times. For Print+Promo’s 2020 State of the Industry Report, we dug deep to measure print industry health, learn more about the major issues currently affecting the print industry, and…

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general...

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…

The Colortree Group is facing more difficulties as it is confronted with a petition from creditors seeking Chapter 7 liquidation...