Direct Mail

With Marketing Optimism Rising, It’s Time to Add Direct Mail to the Mix
July 6, 2021 at 5:48 pm

The COVID-19 crisis posed unique and complex challenges for marketers. Even as the nation heads into, hopefully, a brighter future, memories of 2020 remain fresh. “Our agency was hit hard from April through June, especially with business-to-business clients,” recalled Mike Gunderson, CEO and founder of Respond Fast, and president of Gunderson Direct...

2021 State of the Industry Report: The Power of Direct Mail
May 18, 2021 at 4:06 pm

For Print+Promo Marketing’s 2021 State of the Industry report, we set out to learn more about the central issues currently affecting the print and promotional products industry, and find answers to questions like: Which vertical markets are poised for recovery and how does that impact the products distributors sell…

Amazon Misses the Mark With its Holiday Toy Catalog
December 15, 2020 at 6:56 pm

Amazon.com is great at tackling new lines of business. The path from online bookseller to one of the world’s most valuable companies was forged through its entry into music, video, cloud computing, advertising and groceries. And yet for all of Amazon’s rich data, deep pockets and top-tier talent, it's making rookie mistakes in...

COVID-19's Effect on the USPS and Direct Mail Marketing
April 21, 2020 at 7:41 pm

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general...

Why Print Is a Digital Champion—Plus How to Measure Success
March 17, 2020 at 5:20 pm

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…