Direct Mail

COVID-19's Effect on the USPS and Direct Mail Marketing
April 21, 2020 at 7:41 pm

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general...

Why Print Is a Digital Champion—Plus How to Measure Success
March 17, 2020 at 5:20 pm

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…

7 Interactive Direct Mail Marketing Ideas
June 18, 2019 at 7:10 pm

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that now?...

Report: The Colortree Group Unexpectedly Shuts its Doors
June 11, 2019 at 6:21 pm

According to multiple reports, the Colortree Group, a direct mail printer based in Henrico, Va., abruptly closed its doors on Monday, June 3. One article from Richmond BizSense's Jonathan Spiers...

State of the Industry Report: Uncertainty as opportunity in the age of Trump
March 26, 2019 at 8:03 pm

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...