Direct Mail

Social distancing and shifting to working from home have presented brands with a novel challenge: "online fatigue." While social media usage is at an all-time high (which would usually work in marketers favor), users themselves are following new behaviors which are difficult to predict...

Print+Promo remains committed to providing the best news and resources we can for you during these unprecedented times. For Print+Promo’s 2020 State of the Industry Report, we dug deep to measure print industry health, learn more about the major issues currently affecting the print industry, and…

We've heard a lot on the news about essential businesses during COVID-19, but one we all count on that is not mentioned much is the USPS. The Postal Service, like many of us, have been greatly impacted by this crisis, and so has direct mail marketing in general...

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…

The Colortree Group is facing more difficulties as it is confronted with a petition from creditors seeking Chapter 7 liquidation...

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that now?...

According to multiple reports, the Colortree Group, a direct mail printer based in Henrico, Va., abruptly closed its doors on Monday, June 3. One article from Richmond BizSense's Jonathan Spiers...

For Print+Promo’s 2019 State of the Industry Report, we dug deep to measure print industry health, learn how policies from the Trump administration are impacting print and promo, and find answers to questions, like: Which verticals are poised for growth? As part of our investigation, we…

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...

Keep Me Posted (KMP) is a global advocacy campaign working for the right of every consumer to choose, free of charge, how they receive important information from their service providers—on paper or electronically. Overseen by Two Sides North America, the KMP North America campaign will focus on...