Direct Mail

Why Print Is a Digital Champion—Plus How to Measure Success
March 17, 2020 at 5:20 pm

In a world where everyone is scrambling to label themselves “data-driven,” catalog marketers and direct mailers get to claim veteran status. We were data-driven before it was cool, back when it was called “direct marketing.” And as the digital person at an agency with a long history of direct marketing, I’ve never understood the rush…

7 Interactive Direct Mail Marketing Ideas
June 18, 2019 at 7:10 pm

Direct mail marketing can be fun! The more interactive it is, the better your results are going to be. With all the marketing messages people see each day; you need to make your mail stand out. How are you doing that now?...

Report: The Colortree Group Unexpectedly Shuts its Doors
June 11, 2019 at 6:21 pm

According to multiple reports, the Colortree Group, a direct mail printer based in Henrico, Va., abruptly closed its doors on Monday, June 3. One article from Richmond BizSense's Jonathan Spiers...

State of the Industry Report: Uncertainty as opportunity in the age of Trump
March 26, 2019 at 8:03 pm

It’s difficult to know where to begin Print+Promo’s 2019 State of the Industry Report. For the past two years, one man has overshadowed the political stage: Donald J. Trump. Long before the 45th president of the U.S. vowed to “Make America Great Again,” he didn’t hold back when it came to pro-business stances, something that resonated with executives across all segments, including the printing industry...

Possible USPS 'Forever' Stamp Cost Increase Would Mark Agency’s Largest Bump
October 16, 2018 at 6:13 pm

Times being what they are, stamps do not receive enough press, much to the dismay of philatelists everywhere. However, come January, the affixers could become a sticky subject, as the board of governors for the United States Postal Service (USPS) yesterday sought permission from the Postal Regulatory Commission to up the cost...

How to Improve Conversions on Direct Mail Campaigns
July 10, 2018 at 4:23 pm

Direct mail campaigns work to acquire customers. About 52 percent of marketers recognized that fact in 2017, investing in the channel for that purpose, Target Marketing reported in the January/February issue of the magazine. The "2016 Media Usage Survey" similarly showed that a little more than half of marketers used direct mail campaigns to acquire customers in 2016 and 2015...