Direct Mail

In a time where there are so many naysayers quick to spout tired warnings that print is “dying,” it’s all the more important to flex those creative muscles and find new ways to use items, such as pressure seal documents, in promotional campaigns. To learn about what you can do to revitalize your sales in the sector, we spoke with...

In April, 50,000 ELLE magazine subscribers received a surprise in the mail. The lucky recipients received their monthly issue with a personalized cover featuring Kim Kardashian West, with their own first name and a special message...

Remember those endless summer days in childhood, filled with swing sets, pool parties, fireworks and, at some point, inevitably, the sweet, sweet sound of the ice cream truck making its rounds through the neighborhood? Well, this summer, the U.S. Postal Service (USPS) seems to be touching on those feelings of nostalgia with a modern take...

With great ROI, marketers continue to use direct mail. However, direct mail marketing that works today is vastly different than five years ago. Take a look at the pieces you are getting in the mail, they are more targeted, personalized and engaging than ever before. Technology has allowed us to increase ROI even more...

For Print+Promo’s 2018 State of the Industry report, we dug deep to uncover printing industry trends, learn more about the Trump effect on print and find answers to questions, like: Where is the printing industry going? As part of our investigation, we reached out to experts in various market segments: printed forms, labels, promotional products and direct mail...

Quad/Graphics, Sussex, Wis., has announced a new technology platform for testing direct marketing that lifts response rates, increasing reliability and shortening time to market at a fraction of the cost of traditional mail testing...

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

Though many marketers label direct mail costly, they recognize its value—often noting its ROI. About 69 percent of marketers continue to use it, according to Target Marketing’s newly released study, “Marketing Mix Trends 2010-2016.” In 2016, that 69 percent figure was joined by...

ON DIRECT MAIL The Expert: Grant Miller, chief operating officer, Pitney Bowes Document Messaging Technologies, Stamford, Conn. What are your thoughts on the current state of the direct mail sector? Grant Miller: Depending on what source you reference, direct mail volumes and spend are either stabilizing or rising. Almost no one outside of the print…