Management

iPROMOTEu, Wayland, Massachusetts, has hired Laura High as vice president of marketing. High will be responsible for leading iPROMOTEu’s marketing team and overall marketing strategy to enhance the affiliate experience with a robust plan to drive sales, including multi-touch digital campaigns and related tools...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Michael Brugger, president of Fully Promoted, West Palm Beach, Florida. Here, he lays out why he’s betting on diversification, addresses the supply and demand imbalance, and shares what playing Chuck E. Cheese taught him about promotional products...

Across every segment within the printing industry, in all corners of the country, one issue remains universal: staffing is a challenge. Commercial printers have been struggling to fill open staffing positions for a number of years now but, as more skilled operators begin to reach retirement age, attracting younger generations into the graphic arts field...

Josh Goodman is the founder and CEO of PourMyBeer, a next-generation self-pour beverage system. Goodman discusses the many stages his business went through in order to solve a huge issue in the nightlife industry — crowded bars. He also provides valuable advice on how, with the right mindset, a simple frustration can lead to fortune...

From safety regulations and supply chain fractures to inflation and staff exoduses, there’s been no shortage of headaches for the print and promotional products industry. But, for printers, the current paper shortage arguably tops the list. Jim Kersten, CEO of Diversified Labeling Solutions, joined the latest edition of The Promo Marketing Podcast to get us caught up and offer advice to distributors...

Koozie Group, Clearwater, Florida, announced the promotion of Phil Gergen to the role of senior vice president of technology. Gergen, who was most recently vice president of information technology, was promoted on March 3. In his new position, he will lead the entire technology team. Gergen will align Koozie Group’s technology with its...

As part of Print+Promo Marketing’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Patrick Napurski, president of Halls & Company, Minneapolis. Here, he reveals what led him back to promo, shares his approach to making tough decisions and illuminates the powerful impact of supply chain partnerships...

Blue Generation, Long Island City, New York, announced the appointment of two new sales representatives, Ron Faye and Jim Maddox. Faye will serve as sales representative in Minnesota, North Dakota and South Dakota. Maddox will spearhead sales efforts in Mississippi, Louisiana and Arkansas...

If acquiring and retaining top talent is more critical than ever, it’s also more difficult. Employees now have most of the leverage, and the print and promo industry faced an uphill battle in attracting talent even before the pandemic. Industry companies need to step up their game if they want to keep valuable employees and bring in new ones…

Truncale describes how one organization took a different approach to improving departmental conflicts, and the results were surprising.