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Print+Promo 2018 State of the Industry Report: Getting the most from direct mail
April 17, 2018 at 3:03 pm

For Print+Promo’s 2018 State of the Industry report, we dug deep to uncover printing industry trends, learn more about the Trump effect on print and find answers to questions, like: Where is the printing industry going? As part of our investigation, we reached out to experts in various market segments: printed forms, labels, promotional products and direct mail...

Invest in Your Plant's Future Today With New Technology
April 17, 2018 at 3:56 pm

Printing, as John Shanley, president of Labels West Inc., Woodinville, Wash., contends is “a very competitive business,” so individuals must find multiple ways to excel at their craft. Print professionals should start by considering the technology they call upon to attract and retain clients...

Final Day to Submit Your Nomination for Print+Promo's 2018 Women in Print Issue!
March 27, 2018 at 7:26 pm

In the print and promo world, there are more women than ever before running the show—creating dynamic marketing campaigns, generating sales dollars, running machinery and leading multimillion-dollar companies. More importantly, they’re guiding the new generation of women entering the workforce...

Print+Promo 2018 State of the Industry Report: A closer look at the promotional products sector
April 10, 2018 at 6:53 pm

For Print+Promo’s 2018 State of the Industry report, we dug deep to uncover printing industry trends, learn more about the Trump effect on print and find answers to questions, like: Where is the printing industry going? As part of our investigation, we reached out to experts in various market segments: printed forms, labels, promotional products and direct mail…

Why 97 Percent of Sales Email Messages With Questions Don't Work
April 10, 2018 at 7:11 pm

Are you asking prospects to: answer questions leading to an outcome you want? Be persuaded by research to form a conclusion? Beware. In doing so, you are asking customers to become vulnerable. Nobody likes feeling vulnerable...

Print, Redefined: How to evolve and grow in the changing print landscape
April 10, 2018 at 7:54 pm

It’s been a wild ride for the print universe. While new technologies promise greater advancements and capabilities for print distributors, the digital age also brings with it an increasingly paperless society, and the fear that print may soon be obsolete. The good news is the print industry has been poised for historical opportunity, with digital, wide-format and personalized...

Why You Need a Conference Ambassador
April 3, 2018 at 7:40 pm

Last week, I, along with 290 other motivated supply-chain professionals, attended a procurement conference in Washington, D.C. It was a content-driven, thought leadership, focused event. Because I was attending this event as a supplier, my focus was to meet as many valuable contacts as possible and...

Print+Promo 2018 State of the Industry Report: Let’s talk about labels
April 3, 2018 at 5:28 pm

For Print+Promo’s 2018 State of the Industry report, we dug deep to uncover printing industry trends, learn more about the Trump effect on print and find answers to questions, like: Where is the printing industry going? As part of our investigation, we reached out to experts in various market segments: printed forms, labels, promotional products and direct mail...