The Latest

Executive Perspectives: Brian Meshkati, vice president of marketing for SinaLite
October 22, 2019 at 8:11 pm

As part of Print+Promo’s ongoing feature, Executive Perspectives, we get to know leading professionals in the print and promotional industry. This month, we interviewed Brian Meshkati, vice president of marketing for SinaLite, Dublin, Ohio. Here, he explains his goal-setting process, talks about his preferred marketing mix and offers a passionate defense of print...

DFI – Solutions in Print Acquires Performance Group Inc.
October 15, 2019 at 7:38 pm

DFI – Solutions in Print, a Top 50 distributor based in Davenport, Iowa, has acquired Performance Group Inc., a leading print supply chain management company located in Omaha, Neb. “After 24 years at the helm, it was time...

How One Distributor Is Driving Sales in the Automotive Vertical
October 15, 2019 at 8:14 pm

From the long workday commute to chauffeuring kids to various extracurricular activities, Americans are a nation of drivers—which is good news for distributors. Because a car is a substantial purchase, automotive businesses need to make sure all print collateral...

4 Ways to Cultivate an Effective Direct Mail Experience
October 15, 2019 at 6:46 pm

What direct mail experience do your customers and prospects get when they receive your mail pieces? The first moment when they touch and interact with your mail piece is the moment when you either get a second look or get tossed into the trash. How many of your pieces are going into the trash? Probably more than you think, especially if...

Genumark Acquires Rightsleeve as Its Founders Focus on commonsku
October 8, 2019 at 7:10 pm

Genumark, Toronto, announced that it has acquired Rightsleeve to strengthen its position in the Canadian branded merchandise market. "Although both companies are based in Toronto, there is virtually no overlap in client accounts," said Mark Freed, president and CEO of...

Proforma Announces an Evening with Steve Wozniak
October 8, 2019 at 7:18 pm

Proforma, Cleveland, is excited to announce that Steve Wozniak, co-founder of Apple, has accepted an invitation to join Proforma in a celebration of its new business management technology platform, ProVision, on Jan. 12, 2020 at The PPAI Expo. After a considerable vetting process by Wozniak’s team, he accepted...

How Custom Tags and Labels Help Secure Strong Connections
October 8, 2019 at 7:50 pm

We all know how adversely labels can affect a person’s self-image. A well­-constructed product label or custom tag, on the other hand, can enhance a ­company’s image, reminding us that these are the only descriptives needed...