Lancer Label

Large Distributors: Differentiate To Succeed Collateral printing and value-added services top the list of large distributorsÍ survival tools By Misty Byers In a highly-competitive industry one thing is certain„you canÍt survive if you arenÍt willing to differentiate yourself from your competitors. Successful large distributorships are meeting this challenge by increasing services and extending their product bases. Wauwatosa, Wisconsin-based Teuteberg is doing more commercial printing and ña lot more value-added services such as fulfillment and database managementî than five years ago, said Matt Teuteberg, executive vice president. ñInstead of just having forms in a clientÍs pick-and-pack program, we might include all of their literature,

Best of Times? The independent segment of the industry experienced its best sales year yet By Bill Drennan and Maggie DeWitt Changes in the composition of this year's Top 100 Manufacturers have resulted in an increase of more than $500 million in reported sales for the group as a whole, bringing the number to an all-time high of $3.16 billion. The changes include the addition of a few companies that were not listed last year and several acquisitions, which boosted individual company's sales. Notable acquisitions, which added millions of dollars to sales figures, include Poser's purchase of Lancer Label, Vallis Forms Service's buyout of Champion Business Forms and

Flexible, colorful, lovable decals By Maggie DeWitt When I was a kid I liked watching my brother put the decals on his model cars and planes. Cutting around the designs, he'd soak them in water before sliding them off the paper backing and onto the model. Suddenly imbued with a sense of movement and energy, the plastic shapes were transformed into race cars and fighter jets, and you could now tell the good guys from the bad guys. Decals continue to impart interest and information, but they are no longer just the flat, one dimensional decorations of yesteryear. Today's decals offer a smorgasbord of features. Whether the

Stick with this profitable product By Stacey Wenzel What exactly is a decal anyway? Are there differences between a decal and a label? They are both adhesive products, but depending on who you ask, the definition for each varies. Some may think labels are typically used for short-term applications, while decals are designed for more durable, longer use. Decals are often printed on stronger materials like vinyl, whereas labels are normally printed on paper. In addition, the use of heavier, thicker inks for decals differentiates the two. Whatever your criteria are for defining a decal, one thing remains the same. The market is growing and can provide high