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Oklahoma City-based INTEGRIS Health, the state's largest not-for-profit health-care organization, has agreed to purchase forms, printing, promotional products, and other business solutions from Indianapolis-based International Business Solutions Alliance (IBSA) through its purchasing agreement with Novation, the contracting services company of VHA Inc. and the University HealthSystem Consortium. INTEGRIS Health operates a system of 11 hospitals, led in the Oklahoma City area by INTEGRIS Baptist Medical Center and INTEGRIS Southwest Medical Center. Oklahoma City IBSA Affiliate Print Imaging Group will supply nine INTEGRIS Health regional hospitals and 19 physician's offices as part of the agreement. Since the start of IBSA's contract with Novation on Jan.

Knowing the basics of color can help expand solutions By Stacey Wenzel When customers are looking to get a reaction from their printed product, one persuasive technique is the use of color. Whether it's a direct mail piece or a company logo, color can make quite an impact--and knowing the basics can be a big advantage when selling it. Industry professionals advise first understanding the difference between flat, or spot color and four-color process. "Determining what type of color to use really depends on the specific job," said Tracy Dennis, sales manager for Newtown, Pa.-based Newtown/CPC. "Flat and process color each have a