Jim Magdaleno

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

The decision to target a particular vertical market isn’t simple. Some have likened it to making a financial investment—if the timing is right, your efforts could reap significant benefits. On the other hand, if the market of choice is regulated or easily influenced by outside sources, your losses could be substantial. Because a single technology or product line doesn’t necessarily measure success in the supply-chain market, you might be wondering if it’s better to be everything to everyone. Broadening your focus across multiple markets might not pay off as big upfront, but it could be a safer investment in the end.

The health care industry has certainly had its fair share of ailments to cope with over the past year. With a government shutdown topping the long list of offenses, courtesy of nationwide debate over the Affordable Care Act, many are taking a guarded approach in 2014.

The flu is on steroids this year. At least, that's how it seems as it travels across the country, making its powerful punch felt ahead of schedule (it typically peaks between January and March).

Convincing your clients to buy wellness (or any) products requires your in-depth knowledge of the strongest and weakest aspects of those products. Even though personal and healthcare products seem straightforward, their complexities are not always easily understood.

It's time to set the record straight about tax forms. They're not a hard sell, which is good news for distributors.

Big things are happening in the medical sector. It's one year later and the Obama Administration continues to forge ahead with its controversial healthcare overhaul. Even at press time, opposition is about to come to a head with newly appointed Speaker of the House John Boehner planning to propose a vote to repeal the law known as ObamaCare. Whatever the outcome, change is inevitable in this fast-paced industry. But that's what makes it exciting—even in the print world.

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