Nearly 70 percent of the quick and small commercial printers surveyed expect sales to grow in 2011, while only 7 percent expected them to decrease, according to the just released inaugural issue of the National Association for Printing Leadership (NAPL) Quick and Small Commercial Printers Trends Report.
Joseph Vincenzino
Tracking sales growth of National Association for Printing Leadership (NAPL) Printing Business Panel members from 2000 to 2007, NAPL Research Center economists see variations from 50.1 percent sales growth to more than 20 percent sales loss, depending on the strategic path businesses followed. The results, which offer a cautionary lesson for printers now trying to deal with a fledgling recovery from the industry’s deepest recession on record, were revealed in the newly released NAPL State of the Industry Report, Ninth Edition, sponsored by Heidelberg.
Any print professional would be hard-pressed to argue with the boldness of the following statement: "Add value or die."
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