Judd Morgan

Margie Dana, founder of Boston Print Buyers, is a marketing specialist who focuses on improving the printer-buyer relationship. The following is from one of her recent “Margie’s Print Tips” e-newsletter postings, in which she explored how cars, buses and trucks come to be decked out in full-color images. Through her association with SGIA (Specialty Graphic Imaging Association), Dana came across Judd Morgan of USA Image in Louisville, Ky. The company does vehicle wraps, and Dana interviewed Judd about the process. • MD: What’s the basic process for a vehicle wrap? It’s a series of steps: 1. Vehicle Appraisal/Request for Quote -

Margie Dana, founder of Print Buyers International, Chestnut Hill, Mass., offers a little glimpse into a huge aspect of commercial printing in her article “That’s a (Building) Wrap”, which is reprinted below. Enjoy! You know those building wraps, where a massive promotional campaign is printed digitally and installed on the outside of buildings? Maybe you already know how these giants are produced, but I didn’t. So I interviewed Judd Morgan of USA Image (www.usaimage.com)—a Louisville, Kentucky-based company specializing in grand format printing—to answer basic questions about this specialty. MD: I understand your focus is—and has always been—grand format printing. Can you