In the Grand Scheme of Printing Things

Margie Dana, founder of Print Buyers International, Chestnut Hill, Mass., offers a little glimpse into a huge aspect of commercial printing in her article “That’s a (Building) Wrap”, which is reprinted below. Enjoy!

You know those building wraps, where a massive promotional campaign is printed digitally and installed on the outside of buildings? Maybe you already know how these giants are produced, but I didn’t. So I interviewed Judd Morgan of USA Image (www.usaimage.com)—a Louisville, Kentucky-based company specializing in grand format printing—to answer basic questions about this specialty.