Julie Pritchard

Julie Pritchard, vice president, sales and marketing of Norcross, Georgia-based DemandBridge had no intentions of entering the printing industry; it was an accident. Armed with a degree in accounting, Pritchard was initially hired by a software company to implement accounting software programs.

The Print Services & Distribution Association (PSDA), Alexandria, Va., announced the addition of two new regional directors to the PSDA Regionalization Program: Brad Wallans, president of sales and business development for Trade Secret Printing, and Doug Roberts, national sales manager for Graphic Dimensions. Both men will work closely with PSDA to coordinate local events, represent their respective regions and further the programs and services available to the membership.

The Print Services & Distribution Association (PSDA), Alexandria, Va., announced the addition of two new regional directors to the PSDA Regionalization Program: Brad Wallans, president of sales and business development for Trade Secret Printing, and Doug Roberts, national sales manager for Graphic Dimensions. Both men will work closely with PSDA to coordinate local events, represent their respective regions and further the programs and services available to the membership.

Open the door to a new world of opportunities in this evolving market Everyone knows the old axiom "Knowledge is power," so where better for distributors to apply it than in the education market? From universities with hundreds of departments and internal colleges to the neighborhood school right around the corner, the opportunities for sales of printable products are endless. It just takes some basic creativity, motivation and knowledge to discover the opportunities that exist there. For instance, while traditional registrar forms, report cards, labels and tags are the tried-and-true educational standbys, products such as advanced software systems for revising academic documents, software-compatible

TopForm Software, a supplier of business management software for the printed products industry based in Norcross, Ga., recently announced the release of TopForm Central--a new Application Service Provider (ASP) version of its TopForm software. President Julie Pritchard said, "TopForm Central packages the power of TopForm in a dynamic and flexible version that fits all budgets." ASP is the term applied specifically to companies that provide services via the Internet or, in most cases, software applications and/or services. With software, an ASP version is hosted and incurs a subscription fee, which restricts the user from purchasing the software and installing it on the user's

Print experts report that business and e-commerce evolve together. The bar for good business within the print industry has been raised for some time now. Since e-commerce opportunities infiltrated the print arena in the 1990s, many distributors have felt compelled to utilize Internet technologies in order to conform to modern business practices—a logical decision since so many consumers are demanding faster, more efficient print solutions. Still, e-commerce is considered to be a new application, and those who use it continue to adapt to its ongoing evolution while those deciding to use it search for suitable modules. The question for those who do utilize e-commerce,