Rita Fry

Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.

It was late 2011, and the United States Postal Service (USPS) was in trouble. Operating costs were rising almost as rapidly as mail volume was declining, and the organization was hemorrhaging money.

If you live in the north eastern portion of the United States, you're probably pretty sick of winter at this point. As the snow slowly melts away, thoughts turn to making the most of the summer—perhaps building a new deck for enjoying cookouts with friends and family. All it takes is some lumber, nails and tools. Oh, and plenty of permits.

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