Ronnie H. Davis

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

For the past several years, there has been an opening for real change in the print industry. Some may even go so far as to call the opportunity “historical.” That is, assuming the C-Suite can cut through the noise and red tape—the latter of which has been a priority for President Donald J. Trump...

Earlier this year, Print+Promo caught up with Dr. Ronnie H. Davis and his team at the Printing Industries of America (PIA), Sewickley, Pa., to discuss their findings on the current state of the industry.

The big wheel of business has turned a million times over since Johannes Gutenberg spearheaded the printing movement. Many recognized opportunity and seized it. 

The year may be young, but the media has been busy keeping print suppliers and distributors abreast of major developing issues.

Saying that 2008 ended on an unsettled note may be the mother of all understatements, but it is the most meaningful way to characterize the economic outlook for 2009. And, bad news for the economy is worse news for printing industry sales.

Headquartered in Pittsburgh, PIA/GATF (Printing Industries of America/Graphic Arts Technical Foundation) released the latest economics and market research reports—“Looking Forward: What’s Next for the Economy and Print Markets in 2008–2009” and “Expanding the Print Market Space: Printers’ Diversification into Ancillary Services” by Ronnie H. Davis, Ph.D. and Ed Gleeson—to help printers facing an uncertain economic future. As fears of a recession in the United States loom larger and larger, it is becoming increasingly important for print and graphic communications firms to know what to expect and how best to protect their bottom lines in the coming months. “The ‘Looking Forward’ report provides a comprehensive

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