Steve Osterloh

From dealerships to body shops, distributors can fuel their business tanks for years to come. After speaking with a few forms manufacturers who have produced goods for the automotive market, it became clear that distributors who are not seriously targeting this industry may want to release their brakes and pull up for a better look. From dealerships and body shops to rental companies, auto retailers and the highway patrol, distributors can easily find a significant amount of sales that will, in most cases, become repeat orders and provide business for years to come. In fact, Ken Gundersen, CEO of Forms Pro, Madison, Wis., reported

Expanded manufacturer sites add convenience and resources By Janet R. Gross Manufacturer Web sites have offered distributors product information, e-mail communications, even marketing support for several years now. Some forms producers, though, have begun expanding their sites, promising added convenience and resources for distributors. For instance, a few manufacturers allow end-users to enter reorders through their Web sites and credit the distributors with the sales. Roger Buck, national sales manager and vice president at Ward/Kraft, Fort Scott, Kansas, said he expects this capability to be added to the company's site by the first quarter of next year. "It's a development issue," he said. "We

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