Rev Up Sales in the Automotive Market
From dealerships to body shops, distributors can fuel their business tanks for years to come.
After speaking with a few forms manufacturers who have produced goods for the automotive market, it became clear that distributors who are not seriously targeting this industry may want to release their brakes and pull up for a better look.
From dealerships and body shops to rental companies, auto retailers and the highway patrol, distributors can easily find a significant amount of sales that will, in most cases, become repeat orders and provide business for years to come.
In fact, Ken Gundersen, CEO of Forms Pro, Madison, Wis., reported that the automotive industry accounts for 15 percent of his business, and he currently stocks 36 auto forms. "Some of those forms include odometer statements, repair orders and body shop estimate sheets, and we even sell special paints for the auto industry," said Gundersen.
But, the auto market does not come without its fair share of competition. For instance, the directs are hitting hard by moving in on the growing number of dealerships that are switching to laser cut-sheet forms. And, while their prices seem very low and hard to beat, Gundersen offered some advice on how to overcome the situation.
At the Dealer
For many, car dealerships are the first places that come to mind when thinking about the auto industry. And, for distributors, dealerships are a great place to start when selling form products. In fact, if you are a distributor who thought those price breakdown and spec stickers found inside the window on every car in a car lot came straight from the auto manufacturer, think again.
According to Anna Jones, vice president of International Label, Terre Haute, Ind., distributors can actually sell the labels—formerly called maroney labels—as a customized product to local dealers. "We sell a lot of them and consider them one of our biggest sellers," said Jones.