Rev Up Sales in the Automotive Market
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According to Anna Jones, vice president of International Label, Terre Haute, Ind., distributors can actually sell the labels—formerly called maroney labels—as a customized product to local dealers. "We sell a lot of them and consider them one of our biggest sellers," said Jones.
Her advice to distributors is to check with local dealers to see if they want a more personalized version of the label—one that will display their logo, contact information, motto and other distinctive information. "This will turn into an ongoing sale for distributors and serves as an advantage to dealers wanting more exposure of their brands," she added.
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