Rev Up Sales in the Automotive Market
Gunderson emphasized that by purchasing through independents, car dealerships would be ordering pre-printed forms, which only need variable information added to them. In the long run, he said, pre-printed forms save dealers a lot of time, money and frustration.
Price gauging is not the only obstacle to overcome, however. It seems that some salespeople from the directs are using an extra-special tactic—they are indicating that their software and forms are copyrighted. "We haven't figured out how they can copyright this information since most of these forms are dictated by the state," said Gundersen. "There is a lot of state control on the auto industry to maintain consistency, and we are currently trying to figure out if what the directs are saying is on the up and up."