What started as an industry rooted in print has changed dramatically due to consumer needs and the impact of technology. Service-based approaches continue to supersede traditional “ink-on-paper” business models; customized, on-demand printing is outpacing the need for off-the-shelf printing; and partnerships have replaced top-down edicts. The transformation of online printing...
Todd Eldridge
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
Cleveland-based Dupli-Systems Inc. recently installed the new Océ VarioPrint digital press.
The recession leveled the playing field for commercial printers. Companies that sold on price alone closed their doors, leaving their competitors in a better position for the future.
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