The U.S. Postal Service (USPS) is no stranger to bad news-and if the first three months of the new year are any indication, the struggling organization won't see much respite any time soon.
Whitney Grekin
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
In a last-ditch effort to drive sales, many companies are increasing their social marketing spend. But by treating this technology as a Hail Mary pass, the gap between social media strategies and business value only continues to widen.
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