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Ikea Print Ad Includes Pregnancy Test (Like, The Ones You Pee On)

Ikea's new print ad in Sweden includes a pregnancy test where women can, well, you know how home pregnancy tests work… "Peeing on this ad may change your life," the ad says. Not only will the print ad, which appears in women's magazine Amelia, provide life-changing information, there is still a pecuniary incentive for expecting readers...

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Print+Promo Announces the 2017 Top 50 Distributors

It can be hard out there for a distributor. The migration to online shopping has allowed end-users to easily bypass the middle man (or woman). The threat of direct selling remains very real. And, let’s be honest, is there anything Amazon can’t do? Despite the challenges facing distributors, they manage to persevere by selling into new revenue-generating buckets, executing a vision and mastering the art of consultation...

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