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What Happens When 150 People Try to Draw Famous Logos From Memory?

Ever since the 1956 publication of cognitive psychologist George A. Miller’s “The Magic Number Seven, Plus or Minus Two: Some Limits on Our Capacity for Processing Information,” short-term memory has proven a prominent topic in many areas. In advertising and marketing, where the powers that be often depend on quick connections to attract customers...

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The Art of the Deal: Insights into the M&A process

If you’re a printer or a promotional products company that’s serious about buying or selling, there’s much to 
learn. The good news is, you don’t have to go at it alone. Read on for advice if you're trying to enter the deal-making environment...

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