PRINT PRODUCTS
PROMO PRODUCTS
PRINT SERVICES
E-COMMERCE + TECHNOLOGY
GOVERNMENT + LEGISLATION
BUSINESS MANAGEMENT
With 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will...
No matter how great your data, your campaign strategy or even your copywriting, if the design doesn’t work, then your latest mailing will flop. We’ve...
Job Definition Format (JDF) and Job Messaging Format (JMF), based on the XML standard, provide one of the most important recent innovations for the automation...
Implement key marketing principles and buying trends that affect print sales to improve your company's market position and increase profits. By implementing Hands-On Marketing techniques,...
Learn the approaches the industry leaders use to find and keep the best employees in sales, production, managerial, and support staff — practical, proven solutions,...
This book is written for the general reader who would like to understand the current technology, processes, and terminology associated with gravure printing. A glossary...
Keeping up with all of the changes in prepress is an ongoing battle for everyone involved in print production. This book is designed to give...
Whether you're considering a new investment or looking to maximize your existing investment, Digital Paths to Profit explains the best practices for successfully adding digital...
Starting with an overview of digital and variable-data printing and culminating with an extensive glossary, this handbook addresses a wide range of topics to help...
Educate yourself — and your clients — about the major issues in the high-tech area of digital prepress operations. Filled with tips to avoid common...