Dale Jacoby

In conjunction with a supplier, Random Lake, Wisconsin-based Badger Tag & Label Corporation has developed an adhesive that performs like a permanent hold but still is repositionable.

It's the first thing customers notice when they are trolling supermarket aisles and retail giants—labels stuck to bottles and jars and tags hanging from shirts, pants and shoes. For some consumers, it may be what helps them pick between Skippy or Jif, Pepsi over Coke or helps them choose what to pour over their salads.

The United States' financial situation has gotten so dire, President Obama recently called for the freezing of all federal salaries in an attempt to get a hold on the country's debt, which is expected to rise to $2.3 trillion by 2012.

To put it simply, last year was rough for a lot of businesses in the printing industry. Operations halted, doors closed and layoffs were enforced. However, there were survivors. And a lucky few managed to break even, while some even made a buck or two.

Badger Tag & Label, Random Lake, Wis., celebrated its 70th anniversary on Sept. 14. To commemorate the milestone, the company introduced new sales support materials and has announced personnel changes. In support of its overall business, Badger Tag & Label developed a folder and tri-fold insert that can assist clients with the product selection process. The collateral pieces reinforce the company's Web site (www.badgertag.com), which features flash animation recapping some of the company's historical highlights in honor of the anniversary. In other company news, Kathleen Rassel was recently appointed as the company's new sales and marketing manager. In her position, Rassel will

From thermal-transfer applications to value-added designs, tags are hanging on in changing times. From price tags to parking tickets, opportunities abound for the alert distributor in the arena of tags and tickets. Although basic products are still available, manufacturers report growth markets in specific categories, such as thermal-transfer tags and more durable products. "We've seen growth mostly in thermal-transfer tags, such as those pre-printed with the customer's logo for end-user variable imaging," said Dale Jacoby, Badger Tag & Label, Random Lake, Wis. Although Jacoby noted that the company has seen some drop in sales that was not anticipated, he said that Badger's sales