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Wikoff Color to Acquire Assets of Cleveland-Based Braden Sutphin Ink Co.

Wikoff Color Corp., Fort Mill, S.C., has agreed to purchase the assets of Cleveland-based Braden…

2018 Women in Print and Promo: Tracey Barton, Safeguard

Print+Promo’s fifth annual “Women in Print and Promo” feature profiles a group of women who…

Epson to Showcase Label Printing Solutions at Labelexpo Americas 2018

Epson, Long Beach, Calif., will be showcasing its leading Label and Package printing solutions at…

Insights

Are You Selling to These Key Verticals? You Should Be

The decision to target one, three or five verticals is personal. Being able to offer expertise in a single field certainly has its benefits, and distributors who position their companies as true marketing value-adds, selling on the merits of creativity and resourcefulness, will fare well. On the other hand, those who choose a vertical that is regulated may see their business suffer...

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