Printing Goes Hollywood: Printing Technology Used in 3-D Movie

The 3-D animated zombie movie, Paranorman, debuted in theaters this past weekend to critical and commercial success. Why am I writing about an animated film in a marketing blog you might ask? Print!

Yes, print technology made the depth of animation and the thousands of facial expressions possible for this film. Laika studios took full advantage of Rapid Prototype, or 3D printing techniques to create the seemingly endless array of textures and features required to transform this stop-motion animation feature. When using clay, the options are limited, and this emerging 3D print technology fixes many issues with clay.