PP: What do you think is the most exciting, cutting-edge thing your company is doing right now? Why?
SE: One of our most recent "game changers" is our new push into online estimation. We've created a system that does sheet-level estimation online, allowing customers to quote their own short-run/digital products, upload artwork and check out without needing to talk to a sales rep. This new feature was a direct response to a survey we did last year in conjunction with Stanford University where our customers reported that one of the only areas they were seeing growth was short run, generally digitally printed products. We directly tackled the pain points on these jobs by automating the quoting process online. Who can afford to quote a $300 job online? Customers also increasingly want a quote now—this is a reality. We believe printers should be selling accounts not, jobs.
- Companies:
- PageDNA