Not all news is bad news, however. As technology fuels new ways of producing ink on paper, printers will find double-digit growth continuing in the short-run digital print segment, as end-users place greater emphasis on more highly personalized direct mail programs that produce higher returns on investment. Business Stationery has positioned itself to take advantage of that growth by installing a Kodak NexPress 2100 five-color press. Additionally, the sales process for distributors will evolve further into a solutions-centric model resulting in product sales, as opposed to the traditional quote-and-hope process. More and more print revenue will be channeled through online print procurement programs reaching down into the mid-market-sized accounts.
Executive Forecast
Accentuate the Positive; Eliminate the Negative