3M’s Brand Protection and Authentication Product Line Bolstered by Secure Serialization and Web Authentication Capability
Thanks to a new partnership agreement with the product and supply chain security company Verify Brand, St. Paul, Minnesota-based 3M’s brand protection and authentication product line will offer customers the additional capability of confirming product authenticity, location and tracking of products via the Web, using secure mass serialization technology. The two companies will work together to combine 3M’s extensive array of materials-based security solutions and Verify Brand’s experience with its unique and patent-pending electronic product authentication solution. The agreement will allow 3M to sell, market and produce the Verify Brand platform of software products and services as an additional security layer to its customers across the globe.
The integrated and comprehensive solution enables brand owners to securely serialize their products using any method of carrying a unique code on a product, its label or package. Unique codes can be authenticated via the Web using a computer, call center, SMS or text messaging, bar code scanners and RFID tags. The solution also enables the authentication of materials security features included on product labels or packaging. The technology has additional benefits, such as real-time tracking, alerts, field reporting and management of, and response to, unauthorized events, as well as ad hoc and scheduled reporting on authentication activity. This enables manufacturers to dramatically increase visibility into their supply chain, and more proactively address a multitude of supply chain issues, including counterfeiting, diversion, return and warranty fraud, manufacturing over-runs, product recalls and field inventory management. The ability to authenticate products can also be marketed to consumers as an additional security feature.
“Brand owners are looking for a product security solution that is both comprehensive and provides more real-time information with which to address their significant brand protection and supply chain issues,” said Bill Markovitz, marketing development manager, 3M Security Systems Division. “We believe that the combination of 3M’s extensive materials security technology and the innovative, Web-based technology from Verify Brand, will provide our customers a market leading solution.”