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This innovative piece is USPS-approved, uses 35 percent less paper than a traditional multiple-piece mailing and costs 25 percent less to insert and mail than a traditional package. It is ideal for direct mail, fundraising, subscription renewals or any trans-promotional mailing.
In addition, the 7R Convertible Mailer eliminates inserts and fulfillment costs, and the return postcard saves 16 cents in postage by eliminating the BRE (Business Reply Envelope).
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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