Are you ready to update your marketing messages? If you're looking for a fresh and forward-thinking design to drive your message home to customers, this month's mystery product can help.
Check out the following clues to guess this item:
• It saves money, paper and time.
• It eliminates inserts and fulfillment costs.
• It is perfect for coupon offers, membership drives, special events and more.
mystery product revealed
Butler, Wisconsin-based Western States Envelope & Label introduced the new 7R Convertible Mailer with a QR code, an all-in-one mailing solution. The product has the appearance of a normal outbound #10 or 6x9" booklet envelope, but it actually embeds a postcard, coupon, business card and call to action.
This innovative piece is USPS-approved, uses 35 percent less paper than a traditional multiple-piece mailing and costs 25 percent less to insert and mail than a traditional package. It is ideal for direct mail, fundraising, subscription renewals or any trans-promotional mailing.
In addition, the 7R Convertible Mailer eliminates inserts and fulfillment costs, and the return postcard saves 16 cents in postage by eliminating the BRE (Business Reply Envelope).
In an ever-changing market, it is essential to update marketing messages. More pieces and more reminders ultimately prompt more responses.
Established in 1908, Western States Envelope & Label constantly reinvents itself to keep pace with the industry's growing demands. The company's services include custom envelopes with up to six colors printed, custom labels up to eight colors including short-run digital, and over 1,600 stock products available for immediate printing and shipping. Western States has a label division and four full-service envelope locations to meet customer needs.
The 7R Convertible Mailer is produced under the license of 7R Communications Patents Pending. All Rights Reserved.
For more information, visit www.westernstatesenvelope.com.