PP: What is the best part of your business day?
RB: When a client needs a solution. In the past, I loved getting calls from a client who needed three business forms and a label designed into a single document. Creating the design using multiple production processes was exciting. Today, the format has changed; however, the excitement is still there. Instead of designing a form and label business document, we may be asked to help a client perform a customer segmentation model to be used in a cross-media marketing campaign utilizing direct mail and other media. Or a request to use various covert and overt security processes to protect a document from being counterfeited or providing a means of authenticating an ID card. Regardless of the required process, having the opportunity to work with a client to provide [his or her] customer with an effective solution is still a great feeling.
- People:
- Melissa Busch
- Roger Buck
- Places:
- Girard, Kan.
- St. Louis