Roger Buck

Elise Hacking Carr is editor-in-chief/content director for Print+Promo magazine.

Purchasing new equipment can be daunting. Where do you even start? How much do you want to spend? What are you trying to accomplish? How do you know you’re getting a good deal, or that you’ll get your return on investment? These are all things that responsible business owners...

If 2016 taught us anything, it’s to expect the unexpected. Of course, there were ongoing political storylines at play. But then there was the flurry of high-profile M&A deals that transpired, starting with North Mankato, Minnesota-based Taylor Corp.’s takeover of Staples Print Solutions...

Flesh Co, St. Louis, is now a member of the Two Sides organization. The Two Sides initiative promotes the sustainability of print and paper, and dispels common environmental misconceptions by providing users with factual information on why print...

The decision to target a particular vertical market isn’t simple. Some have likened it to making a financial investment—if the timing is right, your efforts could reap significant benefits. On the other hand, if the market of choice is regulated or easily influenced by outside sources, your losses could be substantial. Because a single technology or product line doesn’t necessarily measure success in the supply-chain market, you might be wondering if it’s better to be everything to everyone. Broadening your focus across multiple markets might not pay off as big upfront, but it could be a safer investment in the end.

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