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1. BE CURIOUS
People are drawn to those who show interest in them. Think about your technique and the kind of message it sends to prospective clients. Are you asking probing questions and following behavioral cues? Shifting focus to the customer not only shows that you care, but it also promotes open, honest dialogue. As Devin O'Brien, M.A., senior consultant for O'Brien Corporation, St. Charles, Ill., pointed out, sales requires a willingness to learn.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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