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Sean Norris
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Failing that, Greg recommended one last course of action for capital-seekers. "Get creative," he said. "Consider leasing instead of buying. Consider buying used equipment instead of new. Consider being austere. It's natural for business owners to want a nice building, furniture, equipment, etc., but it's critical in the early days to conserve cash. It's better to be humble than to be broke."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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