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Sean Norris
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Investments from friends and family could put relationships at risk if the business fails. Selling shares to angel investors or venture capitalists could result in a slippery slope, where an underperforming business leads to the loss of more and more shares of ownership to investors. "Additionally, even if your business is successful, angel investors and venture capitalists will demand a very high rate of return for their investment," Vera added.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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