campaign kickstarter: A Cure for Sales
In the medical field, lives depend on separating fact from fiction. The same logic applies to distributors looking to penetrate this particular sector. Fact: If you don't keep up with product safety and compliance, success will never come to fruition.
For example, are you familiar with the PhRMA Code? The Code, which was revised and strengthened in July 2008, is part of an ongoing effort to "ensure biopharmaceutical marketing practices and informational activities comply with the highest ethical and professional standards," according to the Pharmaceutical Research and Manufacturers of America. The Code reaffirms that interactions between biopharmaceutical companies and healthcare professionals should focus on informing the healthcare professional about products and providing scientific and educational information.
- Companies:
- TFP Data Systems
- Wilmer
- People:
- Elise Hacking Carr
Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.