Printed and promotional items for medical campaigns

By Elise Hacking Carr

In the medical field, lives depend on separating fact from fiction. The same logic applies to distributors looking to penetrate this particular sector. Fact: If you don't keep up with product safety and compliance, success will never come to fruition.

For example, are you familiar with the PhRMA Code? The Code, which was revised and strengthened in July 2008, is part of an ongoing effort to "ensure biopharmaceutical marketing practices and informational activities comply with the highest ethical and professional standards," according to the Pharmaceutical Research and Manufacturers of America. The Code reaffirms that interactions between biopharmaceutical companies and healthcare professionals should focus on informing the healthcare professional about products and providing scientific and educational information.

As a result, distributors must work that much harder to demonstrate the value of any promotional items to potential clients. With the right approach, this can be a lucrative business for distributors (to learn more about this sector, read the cover story "Everything to Everyone"). Fortunately, there are many options to consider from the print and promotional side. Here are some examples to help you get started and provide a solution for whatever ails your client.

THE REMEDY
As federal and state regulations for prescription pads increase, Wilmer continues to offer the latest in Rx Pad Technology. The company's scripts are compliant with state guidelines and are approved to print in: CA, DE, FL, GA, IN, KY, ME, WA, WV and WY. Wilmer's standard scripts are available in blue or green (unless state regulations determine the background color or format), horizontal or vertical, one part or two parts and currently ship in three to four days. DE Rx (pictured), the latest to change state regulations, is produced on chemical void paper to reveal the word "VOID" instead of a stain when it comes in contact with certain chemicals. In addition, it features the Delaware security watermark, consecutive numbering, microprint in the signature line and other free security features. The DE Rx is available in blue horizontal or vertical, one part or two parts and ships within three days of receipt of order. For more information, visit www.4wilmer.com.