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P+P: What items were featured in this promotion?
CB: Polos, woven shirts, outerwear and T-shirts [were featured].
P+P: How was this a profitable promotion for your company? For your client?
CB: By automating the order process on the front end, university staff are able to log on, select the item, size and approved logo, and submit the order into their purchasing system. On the back-end, the automated process eliminates the time and potential for error associated with manual ordering. University staff is able to order in quantities as few as one piece, eliminating cumbersome group orders or minimum quantities that result in a shelf full of unused apparel.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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