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P+P: Do you have any advice for your peers attempting a similar promotion in the education market?
CB: University branding standards are detailed and strict. (The standards include limitations on apparel colors, logo usage and how the apparel will be utilized.) The schools will have staff members responsible for management of the brand. Be sure you are regularly communicating with the university's branding team. Ask for their published standards, follow those standards and ask the branding team to review proofs to assure compliance.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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