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P+P: Did you encounter any challenges with this particular promotion? If so, how did you overcome them?
CB: Educating the end-users as to the simplicity of the process. It was so simple that people were a bit suspicious of it. We overcame that by demonstrating the site, then using word-of-mouth from satisfied users.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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