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NJ: [...] Sales of the TaxRight kits without software in 2014 increased by 136 percent compared to 2013, while sales of kits that include software increased by 47 percent compared to 2013.
P+P: Did you encounter any challenges with this particular promotion? If so, how did you overcome them?
NJ: A main challenge was increasing sales of the kits that include software. To overcome this, we swapped out the TaxRight software with the TFP 20.14 software, which is a much more well-known software title. This helped to increase sales of the software kits by 47 percent in 2014 compared to 2013.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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