'Tis the Season
Benjamin Franklin, who once quipped that death and taxes are the only certainties in life, was on to something. As of May 8, the IRS received more than 137 million tax returns this year, which is great news for resellers of tax documents and related software. But for others, keeping up with government regulations is almost "certainly" overwhelming.
Helping distributors navigate the complexities of this niche market is a top priority for Houston-based Apex Business Systems. In 2014, the company found success with TaxRight by ComplyRight, a convenient tax form solution for small businesses. "This was a very profitable promotion for both our company and our distributors," shared Neville Johnson, vice president of sales for Apex Business Systems. "Total TaxRight sales in 2014 increased by 127 percent compared to 2013."
Here, Johnson discusses the specifics behind Apex Business Systems' latest promotion:
Print+Promo (P+P): Describe a promotion of yours that you consider one of Apex Business Systems' best.
Neville Johnson (NJ): A very successful sales offering for Apex in 2014 was TaxRight by ComplyRight. TaxRight by ComplyRight is an all-in-one solution for printing, mailing and filing W-2 or 1099 forms. Tax forms, envelopes and software are packaged together to give the end-user simple options to order, as
opposed to trying to find matching envelopes and compatible software, etc.
P+P: What items were featured in this promotion, and what influenced that decision?
NJ: TaxRight kits are convenient all-in-one sets consisting of W-2 or 1099 forms and matching envelopes. They are available in sets of 10 or 25, and can be purchased with or without tax software. The software kits include 10 free e-filings. Included in each set are three transmittal forms and a ComplyRight tip sheet that includes clear, legally sound information on minimum requirements, penalties, common errors and employer do's and don'ts.