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Conducted by Alan Isacson, president, and Tim Colbert, director of ABI marketing public relations, the workshop will give attendees one-to-one advice on how to shape corporate messaging and promote company-wide sustainability initiatives more effectively. They will discuss the best way to define sustainability and avoid claims of greenwashing by analyzing the market landscape, defining a company’s position in its industry and analyzing the results of findings.
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- People:
- Alan Isacson
- Tim Colbert
- Places:
- New York
- Orlando, Fla.
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