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You could present a new product, a new product line or a new application for an existing product of which he or she may not be aware.
You could present a service that your company offers in which he or she may be interested.
And finally, you could present a proposal to buy something from you. The important thing here is that you prepare to present something to every customer and every prospect on every sales call. And not just anything, but rather something that this particular customer may find of value to him.
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