Adobe to Acquire Efficient Frontier
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Adobe<%2Fa>%20Systems%20Incorporated%20announced%20it%20has%20entered%20into%20a%20definitive%20agreement%20to%20acquire%20privately%20held%20Efficient%20Frontier<%2Fa>,%20a%20leader%20in%20multi-channel%20ad%20buying%20and%20optimization.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fadobe-acquire-efficient-frontier%2F" target="_blank" class="email" data-post-id="7398" type="icon_link">
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"Adobe's vision of digital marketing is perfectly aligned with the Efficient Frontier approach - use data and intelligence to manage risk and drive ROI across a growing number of digital channels," said David Karnstedt, president and CEO, Efficient Frontier. "Adobe customers will have greater insight into how their social, search and display spend impact one another and how to optimize their cross-channel campaigns."
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