Adobe to Acquire Efficient Frontier
Display Marketing
Efficient Frontier brings its experience in search optimization to display advertising with a real-time bidding system to increase ad performance on major display inventory sources. This bidding system utilizes Efficient Frontier's algorithms, which will learn using site traffic and conversion data from the Adobe Digital Marketing Suite, and will complement the Adobe Dynamic Ad Targeting solution which dynamically generates display ads with personalized messaging and offers. The integration of Efficient Frontier and Adobe Digital Marketing Suite capabilities will give customers a more complete view of their display advertising campaigns and provide a unified ad-to-site optimization system to increase qualified clicks and conversion rates.
- People:
- Brad Rencher