Advancing Print Procurement: New Approach
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Because printers are anxious for work, the new process encourages low bidding to fill downtime—typically times that printers hold in reserve for key customers to run unscheduled projects. With 30 percent of their production capacity free at any given time (national average), printers welcome the opportunity for work that will fill work-load gaps. Lowering pricing to fill production schedules is a common practice in the industry, and one that makes sense, explained Gindlesperger. Doing work for a lower fee is better than not having any work at all. Staff and equipment are not idled. Used as a strategy consistently, this approach can increase a printer's bottom line annual profitability by about 10 percent.
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- William Gindlesperger
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