Appleton Coated Debuts New Identity to Better Represent Its Full Line of Offerings

Appleton Coated, Combined Locks, Wis., has unveiled a new identity to better represent its comprehensive capabilities and extensive product offering.

"Simply put, today's Appleton Coated is about more than just 'coated,'" explained Ferkó Goldinger, Appleton Coated's marketing manager. "As our product offerings expand into inkjet, offset, opaques and specialty products, 'coated' is becoming less descriptive of our full breadth of capabilities. We wanted our new identity to reflect this evolution."