Best of Show Success Is in the Cards
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Next, the two needed to develop a theme. "We wanted to tie the product into the new millennium while having it make an impact when it was first opened. Therefore, we installed a light-sensitive sound module that played the '2001 A Space Odyssey' theme song when the lid was lifted," he said.
To meet longevity requirements, Lewis and Dorsey wanted to use a metal box, and opted for the less expensive—though still sturdy—tin. Using metal also allowed them to etch in the recipient's name, making each gift personalized.
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- People:
- Dorsey
- Rick Lewis
- Places:
- Hollywood
- Long Beach
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